Fully Encompassed Programmatic & CTV
Solutions

Capture relevant traffic across any network

Programmatic & CTV With Reach

Industry-leading and strategic DSP partnerships allows ATRA to run your intelligent Programmatic & CTV campaigns with precise accuracy, limiting any wasted ad spend and maximizing brand lift. From addressable targeting down to the household-level to choosing specific networks for CTV, we can tailor custom media buying strategies to reach your audience wherever they spend their time and on every device.

01 Geo-Fencing Capability

Target down to the household-level, or fence an industry event to pixel and serve to your most relevant audience

02 Track Intelligently

Track store visits and GA4 view-through conversions for industry-leading attribution reporting

03 Scaling Intelligence with Ascension™

ATRA’s Ascension™ takes a precise approach to scaling with ROI built in each step of the way

Scale Profitably With Ascension™

The most common client frustration we hear is the inability to effectively scale. Whether that's other agencies raising budgets without regard to performance or platform reps themselves, it's usually to benefit themselves.

Enter Ascension™ - our solution to this issue begins with the highest ROI channel, tactic and/or platform first, optimize and dominate, and then incrementally scale opportunity stages. This is how you see incremental revenue with those increased budgets, leading to exponential growth - the smarter way to scale.

Scale Profitably With Ascension™

Maximize ROI with intent.

Expand to low risk channels

New audiences w/ precise targeting

Generate long term demand

What You'll Get with ATRA Programmatic and CTV Management

01 Precise Programmatic Display

We'll custom curate audiences with your strongest persona signals and hone in on them with precise accuracy. We segment campaigns based on the customer journey and track attribution throughout with best-in-class tools and integrations.

02 Connected TV Brand Boost

Think Linear TV commercials with the same precise audience targeting and measurement capabilities as programmatic display. Let CTV streaming ads be a game-changer in your marketing mix and maximize lift.

03 Creative Design Capabilities

We'll craft and A/B test the highest performing ad creative for Programmatic Display and CTV Video. Our design is done in-house and always with client branding best practices.

04 Measurement & Optimizations for Real Results

We use a mix of custom pixel technology and integrations to track attribution across the customer journey and measure real results like in-store visits for retail. This allows us to constantly optimize your campaigns to maximize your investment.

Programmatic & CTV Campaigns With Structure

A clearly defined process minimizes the risk of oversight, promotes consistency, and aids in efficient planning and error detection throughout our Programmatic and CTV process.

A Process Ready to Provide Clarity + Efficiency

Research & Quick Wins

Extensive onboarding to learn your business & goals
Develop comprehensive audience targeting & creative strategy
Identify appropriate 3rd party data & tracking integrations

Implementation

Phase in new campaigns & strategy
Launch initial creative A/B tests
Conduct thorough QA process

Continuous Improvement

Rigorous optimization schedule
Prioritizing impact for your goals
Transparent reporting throughout

Scale & Opportunities

Utilize Ascension™ model for scaling ROI
Ongoing discovery of opportunties for revenue growth
Expert recommendations to stay ahead of the industry

Return to step 01

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

See All FAQs

Programmatic advertising uses data such as demographics, behavior, interests, and browsing history to target specific audiences. Advertisers can set parameters to reach their desired demographic or audience segments.

Programmatic advertising extends beyond display ads and includes channels like video, mobile, social media, native advertising, and connected TV.

Key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, impressions, and return on ad spend (ROAS) are commonly used to measure the success of programmatic display campaigns.

Data plays a crucial role in programmatic advertising for audience targeting, campaign optimization, and overall effectiveness. Advertisers use first-party, second-party, and third-party data to enhance their targeting strategies.

Advertisers can employ brand safety measures such as content verification tools, whitelists, and blacklists to ensure their ads are displayed in appropriate and safe environments, avoiding association with harmful content.