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Measure & Continuously Improve Your Website's Performance

Increase conversion rate, lead quality and more, with continual testing on your website.

Reaching Peak Performance

Having a visually appealing and user-friendly website is not enough to ensure business success. CRO goes beyond traditional web design by leveraging data-driven insights and user behavior analysis to refine and enhance UX and performance. By understanding the intricacies of how visitors interact with a website, businesses can make informed decisions to optimize various elements, leading to increased revenue, improved user satisfaction, targeted personalization, and a commitment to data-driven continuous improvement.

A/B Test Options

Button CTA Layout Sections Headlines Copy Form Fields Positioning Length Proximity Association Color

4.9

01 Increased Knowledge

CRO provides valuable insights into the user behavior of your audience and a deeper understanding of how and what works best for your website.

02 Continuous Improvement With Testing

CRO testing on your website offers valuable insights, fostering continuous learning about user behavior for informed, data-driven decision-making.

03 Optimized Marketing ROI

Successful CRO improves marketing ROI through refined funnels and targeted user segments, maximizing resource efficiency, increasing revenue, and enabling continuous, data-driven strategy refinement.

Multi-Step Form Test

Original

Variant

Conversion Rate Lift

Confidence

CTA Headline Test

Original

Save Your Spot

Variant A

Hurry and book your visit

Booking Increase

Confidence

Variant B

Fast Track Your Health

Booking Increase

Confidence

Variant C

Take control of your health and book a visit

Booking Increase

Confidence

How ATRA Can Help with CRO

01 Increased Revenue and ROI

CRO targets boosting the percentage of visitors who take desired actions by optimizing the conversion funnel and other site elements. This enhances the likelihood of converting visitors into customers, resulting in increased revenue and improved ROI for marketing efforts.

02 Improved User Experience

Analyzing user behavior and implementing data-driven design changes improve the overall user experience, leading to higher conversion rates and increased customer satisfaction and loyalty.

03 Better Targeting and Personalization

CRO often includes audience segmentation and personalized content for specific user groups. By understanding diverse needs and preferences, businesses create targeted experiences, improving content relevance and increasing engagement, driving conversions.

04 Data-Driven Decision-Making

CRO relies on data analysis to inform decisions, continuously monitoring KPIs and conducting A/B testing. This data-driven approach allows businesses to iteratively refine strategies, ensuring evidence-based changes contribute to ongoing improvement.

CRO With Structure

A clearly defined process minimizes the risk of oversight, promotes consistency, and aids in efficient planning and error detection throughout our CRO process.

A Process Ready to Provide Clarity + Efficiency

Research & Anaylize

Understand client needs
Collect and organize data
Look for opportunities for quick wins
Integrate and use heatmaps and click tracking

Hypothesize

Define problems, how to fix them with testing and the desired outcome
Establish metrics and goals to measure for each hypothesis

A/B Test

Setup tests based on hypothesis that are desktop and mobile friendly
Test key elements on sites such as headlines, CTAs, forms, and images

Review, Report & Repeat

Document and review test results
Provide actionable insights of test results
Use results as a means to learn, grow and to continue testing

Return to step 01

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

See All FAQs

Yes. We would install two items onto your site. First is a Lucky Orange code to allow us to see user recordings and heatmaps of your pages. The second would be a VWO snippet that allows us to perform A/B tests on websites. We also ensure that GA4 is running smoothly and tracking site data properly.

We’ll start with a process of a thorough website audit analyzing user behavior through data and analytics and prioritize weak points in gathering all of this qualitative and quantitative data. From there, we can utilize tactics such as usability testing to gather additional data points and ideate new tests.

Key elements such as calls-to-action, landing pages, forms, website navigation, messaging, funnel performance and overall user experience that can be targeted for improvement.

The timeframe on results can vary depending on factors such as website complexity, traffic volume, and extent of changes made. CRO is an ongoing process that yields cumulative benefits over time.

Continuous monitoring key performance indicators (KPIs) such as conversion rates, click-through rates, and revenue generated can help provide data insights.

We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.