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It depends on the scope of work to fit your business’ unique needs, but a basic answer is you’ll likely see a proposal for the greater of a minimum fee ranging from $2500-3500 or percentage of ad spend. This will be based on the scoped services included in your package, your time commitment (3, 6 or 12+ month contracts available) and complexity of your account.
Our goal is to help you achieve your goals and build enough trust with you to ensure a long-term partnership. To align incentives this way, we grow when you grow. Would we be incentivized to increase your spend? Absolutely, but we also know that will never result in a trusting partnership if we’re not producing the results to back it up. We also don’t believe in nickel and diming every piece of work like many other agencies, and instead focus on what’s important in the account as opposed to tracking profitability by task/project.
Our goal is to help you achieve your goals and build enough trust with you to ensure a long-term partnership. To align incentives this way, we grow when you grow. Would we be incentivized to increase your spend? Absolutely, but we also know that will never result in a trusting partnership if we’re not producing the results to back it up. We also don’t believe in nickel and diming every piece of work like many other agencies, and instead focus on what’s important in the account as opposed to tracking profitability by task/project.
100%, yes. We will never take ownership over any of your ad accounts and will never hold your data hostage. If your agency or another agency you’re talking to is doing this, it’s a giant red flag.
We sure do! We have a skilled tech team that audits, sets up and ensures ongoing accuracy of your conversion events. This is all included in your pricing up front, never a separate fee.
Yes, in very specific ways to make our work more efficient, such as helping generate ad copy ideas, brainstorming new opportunities, and pulling data into databases so that our people can put their human expertise into it and package it up nicely for you to only see the cleaned up product or deliverable. We do not 100% rely on AI for anything, and simply use it as an efficiency tool. We strongly believe in human decision making at the end of the day.
Only under certain circumstances and your pricing may be affected in that scenario. We strongly believe if you give us 3-6 months, we will show you the results needed to be a long-term partner and all of the anxiety of a new partnership will subside. We commit multi-faceted (Account Management, Subject matter experts, Analytics, Executive sponsors, design, tech, etc.) senior resources to almost all clients and we like to be able to forecast that out with longer-term contracts. We do offer project-based solutions such as audits, account setups and consulting if that’s what you’re looking for that won’t require a long-term commitment.
We create a custom Google Looker Studio dashboard to every client with your main KPIs being reported on in a live, 24/7 environment so you can see how your campaigns are doing at any given moment for any date range. We also love getting our hands dirty in your ecommerce platform and/or CRM and enjoy the challenge of integrating the real bottom-line numbers into our reporting as well. We can customize solutions for most clients.
You’ll have a dedicated Account Manager assigned to your account who is your day-to-day contact for any questions or concerns. They’re trained to filter things out to our team and assign tasks accordingly. You’ll also have access to a subject matter expert. We typically do bi-weekly Zoom calls with your team, but this can be customized based on size and scope of the accounts. Lastly, we will assign you an executive sponsor who can do one-off check-ins with you to ensure you’re completely satisfied with our services and gather feedback on how the team can improve based on your goals or needs.
There is no minimum, however we’ve found that our pricing and offerings are not suitable for every client. What we mean by that is if you’re investing $3,000 in fees with us every month and only spending $2,500 on your platform(s), we may not be the best fit. Feel free to reach out and we can let you know if we’d be a good partner for you.
Yes, we have enough experience on the team that we’re confident in this – if they run ads, we can get you results. We’ve worked on some niche platforms for specific clients and haven’t found one we don’t like yet!
There is no minimum, however we’ve found that our pricing and offerings are not suitable for every client. What we mean by that is if you’re investing $3,000 in fees with us every month and only spending $2,500 on your platform(s), we may not be the best fit. Feel free to reach out and we can let you know if we’d be a good partner for you.
Our design team specializes in creative designed to convert and will typically provide two sets to A/B test on our recommended platforms such as programmatic display, social and/or YouTube/CTV. This can be anything from images with text, lifestyle images, stock video, or animated video. We will even work with you on custom videos. Some we’ve done that work well include client testimonials and owner/founder videos to connect with your audience. We can handle ideation, storyboarding, editing, and implementation.
Yes, of course! We will provide you with all the files necessary. You paid for it as part of your package, so you get the creative.
We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.
We have a couple at our disposal, but if it doesn’t matter to you, we’d recommend our trusted partner with all the bells and whistles – Simpli.fi. If you would like us to manage your current DSP, we’re experienced enough in these that we are confident you will be in good hands.
Dynamic search ads automatically generate ad headlines and landing page content based on the user's search query. They are valuable for covering a broad range of relevant searches and dynamically adjusting to changes in the advertiser's website.
Privacy regulations impact how advertisers collect, store, and use user data. Advertisers must ensure compliance with these regulations, leading to increased emphasis on first-party data and transparent data usage practices.
Advanced paid search campaigns leverage sophisticated audience targeting, allowing advertisers to tailor their ads based on user demographics, behavior, and preferences, resulting in more personalized and relevant advertising experiences.
It depends on the scope of work to fit your business’ unique needs, but a basic answer is you’ll likely see a proposal for the greater of a minimum fee ranging from $2500-3500 or percentage of ad spend. This will be based on the scoped services included in your package, your time commitment (3, 6 or 12+ month contracts available) and complexity of your account.
Our goal is to help you achieve your goals and build enough trust with you to ensure a long-term partnership. To align incentives this way, we grow when you grow. Would we be incentivized to increase your spend? Absolutely, but we also know that will never result in a trusting partnership if we’re not producing the results to back it up. We also don’t believe in nickel and diming every piece of work like many other agencies, and instead focus on what’s important in the account as opposed to tracking profitability by task/project.
We can absolutely handle this for you or work with your existing creative/copy teams or anywhere in between. We’ve been around the block and are experienced in dealing with challenging legal parameters on copy as well as working with different teams on the client side.
100%, yes. We will never take ownership over any of your ad accounts and will never hold your data hostage. If your agency or another agency you’re talking to is doing this, it’s a giant red flag.
We sure do! We have a skilled tech team that audits, sets up and ensures ongoing accuracy of your conversion events. This is all included in your pricing up front, never a separate fee.
There is no minimum, however we’ve found that our pricing and offerings are not suitable for every client. What we mean by that is if you’re investing $3,000 in fees with us every month and only spending $2,500 on your platform(s), we may not be the best fit. Feel free to reach out and we can let you know if we’d be a good partner for you.
Paid social ad formats vary by platform but can include image ads, video ads, carousel ads, sponsored posts, stories, and lead generation ads.
Key performance indicators (KPIs) for paid social ads include engagement metrics (likes, shares, comments), click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall campaign reach and impressions.
A/B testing involves experimenting with different ad elements (e.g., headlines, images, copy) to identify the most effective combinations. It helps optimize ad performance and maximize ROI.
Ad targeting options allow advertisers to specify the audience they want to reach based on factors such as demographics, location, interests, and online behaviors, ensuring their ads are shown to the most relevant users.
It depends on the scope of work to fit your business’ unique needs, but a basic answer is you’ll likely see a proposal for the greater of a minimum fee ranging from $2500-3500 or percentage of ad spend. This will be based on the scoped services included in your package, your time commitment (3, 6 or 12+ month contracts available) and complexity of your account.
Our goal is to help you achieve your goals and build enough trust with you to ensure a long-term partnership. To align incentives this way, we grow when you grow. Would we be incentivized to increase your spend? Absolutely, but we also know that will never result in a trusting partnership if we’re not producing the results to back it up. We also don’t believe in nickel and diming every piece of work like many other agencies, and instead focus on what’s important in the account as opposed to tracking profitability by task/project.
We can absolutely handle this for you or work with your existing creative/copy teams or anywhere in between. We’ve been around the block and are experienced in dealing with challenging legal parameters on copy as well as working with different teams on the client side.
Our design team specializes in creative designed to convert and will typically provide two sets to A/B test on our recommended platforms such as programmatic display, social and/or YouTube/CTV. This can be anything from images with text, lifestyle images, stock video, or animated video. We will even work with you on custom videos. Some we’ve done that work well include client testimonials and owner/founder videos to connect with your audience. We can handle ideation, storyboarding, editing, and implementation.
Yes, of course! We will provide you with all the files necessary. You paid for it as part of your package, so you get the creative.
Yes, we have enough experience on the team that we’re confident in this – if they run ads, we can get you results. We’ve worked on some niche platforms for specific clients and haven’t found one we don’t like yet!
Programmatic advertising uses data such as demographics, behavior, interests, and browsing history to target specific audiences. Advertisers can set parameters to reach their desired demographic or audience segments.
Programmatic advertising extends beyond display ads and includes channels like video, mobile, social media, native advertising, and connected TV.
Key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, impressions, and return on ad spend (ROAS) are commonly used to measure the success of programmatic display campaigns.
Data plays a crucial role in programmatic advertising for audience targeting, campaign optimization, and overall effectiveness. Advertisers use first-party, second-party, and third-party data to enhance their targeting strategies.
Advertisers can employ brand safety measures such as content verification tools, whitelists, and blacklists to ensure their ads are displayed in appropriate and safe environments, avoiding association with harmful content.
We have a couple at our disposal, but if it doesn’t matter to you, we’d recommend our trusted partner with all the bells and whistles – Simpli.fi. If you would like us to manage your current DSP, we’re experienced enough in these that we are confident you will be in good hands.
Yes, we have enough experience on the team that we’re confident in this – if they run ads, we can get you results. We’ve worked on some niche platforms for specific clients and haven’t found one we don’t like yet!
Our design team specializes in creative designed to convert and will typically provide two sets to A/B test on our recommended platforms such as programmatic display, social and/or YouTube/CTV. This can be anything from images with text, lifestyle images, stock video, or animated video. We will even work with you on custom videos. Some we’ve done that work well include client testimonials and owner/founder videos to connect with your audience. We can handle ideation, storyboarding, editing, and implementation.
Yes, of course! We will provide you with all the files necessary. You paid for it as part of your package, so you get the creative.
We sure do! We have a skilled tech team that audits, sets up and ensures ongoing accuracy of your conversion events. This is all included in your pricing up front, never a separate fee.
Landing pages are crucial for paid media campaigns as they allow the ability to isolate prospects to make a decision and become a qualified lead. They ensure a focused user experience, aligning with specific and segmented campaign messaging and calls-to-action (CTAs), ultimately increasing conversion rates. We’re also able to A/B test variants to improve on-page conversion rate over time, leading to incremental growth in lead volume.
Yes, we will create a subdomain on your website where the landing pages will be housed. We hide our landing pages from search engines so they will not interfere with your website navigation or Search Engine Optimization (SEO). They are meant only for paid media traffic and specific campaigns we create.
We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.
We sure do! We have a skilled tech team that audits, sets up and ensures ongoing accuracy of your conversion events. This is all included in your pricing up front, never a separate fee.
Yes, our tool we use has native integrations with top CRMs like Salesforce, Marketo, Hubspot and Zoho, but we can integrate most custom CRMs and custom objects as well with some other tools at our disposal. Our tech team will be happy to meet with your development team to ensure the leads flow where you want them to.
A UX audit provides a comprehensive evaluation of a website's overall design and functionality, including visual design, information architecture, and accessibility. In contrast, a usability test observes real users interacting with specific elements to identify immediate usability issues.
The duration of a UX audit varies based on the website's size and complexity. Smaller websites may take a few weeks, while larger ones could extend to several weeks or months. The timeline considers factors like data availability, user research depth, and project goals, ensuring a thorough evaluation within reasonable timeframes.
Yes, a UX audit can integrate with other digital marketing strategies, ensuring a cohesive approach. By aligning user experience improvements with broader initiatives such as content strategy and social media, businesses can enhance engagement and drive conversions. This integration results in a more user-centric approach, optimizing the effectiveness of overall marketing efforts.
Changing User Behavior:
External Factors:
Implementation Challenges:
We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.
Yes. We would install two items onto your site. First is a Lucky Orange code to allow us to see user recordings and heatmaps of your pages. The second would be a VWO snippet that allows us to perform A/B tests on websites. We also ensure that GA4 is running smoothly and tracking site data properly.
We’ll start with a process of a thorough website audit analyzing user behavior through data and analytics and prioritize weak points in gathering all of this qualitative and quantitative data. From there, we can utilize tactics such as usability testing to gather additional data points and ideate new tests.
Key elements such as calls-to-action, landing pages, forms, website navigation, messaging, funnel performance and overall user experience that can be targeted for improvement.
The timeframe on results can vary depending on factors such as website complexity, traffic volume, and extent of changes made. CRO is an ongoing process that yields cumulative benefits over time.
Continuous monitoring key performance indicators (KPIs) such as conversion rates, click-through rates, and revenue generated can help provide data insights.
We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.
Yes. We would install two items onto your site. First is a Lucky Orange code to allow us to see user recordings and heatmaps of your pages.
We use our years of expertise in A/B testing, UX and audience identification to develop and establish baseline metrics. This will allow for your site to start with a strong foundation while having key metrics identified and available to measure too.
We would hate to say that it depends on many variables, but it does. Primarily it depends on the type of site (ecommerce, etc.), the size of site (how many pages), and how quickly a client can provide cohesive and coherent feedback.
E-commerce development involves specific features like shopping carts, payment gateways, and inventory management tailored for online transactions.
Security measures involve using HTTPS, input validation, secure coding practices, and regular updates to prevent vulnerabilities.
Our design team specializes in creative designed to convert and will typically provide two sets to A/B test on our recommended platforms such as programmatic display, social and/or YouTube/CTV. This can be anything from images with text, lifestyle images, stock video, or animated video. We will even work with you on custom videos. Some we’ve done that work well include client testimonials and owner/founder videos to connect with your audience. We can handle ideation, storyboarding, editing, and implementation.
Each social platform has specific image size requirements. Adhering to these specifications ensures that your ad appears correctly and is visually optimized for each platform.
Video content often has higher engagement rates than static images. It allows for storytelling and capturing attention quickly. However, the choice depends on the campaign goals and target audience.
Regularly updating creatives helps prevent ad fatigue and maintains audience interest. The frequency of updates depends on campaign duration, audience responsiveness, and industry trends.
A/B testing allows marketers to compare the performance of different ad creatives. Testing elements like visuals, copy, and calls-to-action helps identify the most effective components for improving overall campaign success.
Yes, of course! We will provide you with all the files necessary. You paid for it as part of your package, so you get the creative.
Generally, aim for 15-30 seconds to keep the audience engaged.
Concise and emotionally resonant storytelling that quickly captures attention.
Strike a balance; ensure the brand is prominent, but include a clear and compelling call-to-action.
Track metrics like views, engagement, click-through rates, retention, completion percentages, and conversion rates.
We tailor content to fit the preferences and behaviors of each platform's specific audience.
Our design team specializes in creative designed to convert and will typically provide two sets to A/B test on our recommended platforms such as programmatic display, social and/or YouTube/CTV. This can be anything from images with text, lifestyle images, stock video, or animated video. We will even work with you on custom videos. Some we’ve done that work well include client testimonials and owner/founder videos to connect with your audience. We can handle ideation, storyboarding, editing, and implementation.
Yes, of course! We will provide you with all the files necessary. You paid for it as part of your package, so you get the creative.
Conversion content is what we call content curated to fill the gaps in the top and middle part of your customer journey funnel. Not every site visitor is going to be ready to sign up for your bottom of funnel call-to-action of a demo, or buy your product, but it’s important to introduce your brand in a handshake way to these first-time, low intent visitors. That’s why we recommend creating content specifically designed to get these visitors into your funnel instead of losing them to the competition that could be doing a better job than you of nurturing them through the customer journey.
Views and Impressions: Track the number of times your infographic is viewed, whether on your website or through social media. This gives an initial indication of its visibility.
Social Shares: Monitor how frequently your infographic is shared on social media platforms. Shares indicate engagement and amplify your content's reach.
Click-through Rate (CTR): If your infographic includes clickable elements or links, track the CTR to measure how many viewers are taking additional actions.
Embeds: If your infographic is embeddable, monitor how many websites or blogs have embedded it. This extends the reach of your content and can improve SEO.
Bounce Rate: Analyze the bounce rate on pages featuring your infographic. A high bounce rate might suggest that the content isn't resonating with visitors.
Backlinks: Track the number of websites linking back to your infographic. Quality backlinks contribute to improved SEO and authority.
Audience Demographics: Understand the demographics of the audience engaging with your infographic. This insight can help refine your content strategy and target specific demographics more effectively.
Conversion Tracking: If the infographic is part of a larger conversion strategy, track conversions (such as sign-ups or downloads) to assess its impact on lead generation and customer acquisition.
Downloads: Track the number of times your ebook has been downloaded. This indicates the initial interest and potential reach of your content.
Conversion Rate: Measure the percentage of visitors who downloaded the ebook after visiting the landing page. This helps assess the effectiveness of your call-to-action and landing page design.
Reader Engagement: Analyze how much time readers spend on each page of the ebook. High engagement suggests that your content is compelling and holds the reader's interest.
Click-through Rate (CTR) on CTAs: If your ebook includes CTAs, monitor the CTR to understand how many readers are taking the next step in the conversion process.
Lead Generation: If your ebook is part of a lead generation strategy, track the number of leads generated through forms on the landing page. This provides insight into the quality of your audience.
Social Shares: Encourage readers to share key insights from your ebook on social media. Monitoring social shares can help gauge the virality and overall impact of your content.
Feedback and Surveys: Gather feedback through surveys or direct communication to understand reader satisfaction and gather insights for improvement.
We’ve created anything from eBooks to interactive quizzes to infographics for clients before, but if your content and/or marketing team has a good idea, we’re happy to partner on something tailored to your needs.
Yes, of course! We will provide you with all the files necessary. You paid for it as part of your package, so you get the creative.
The timeline varies based on the scope and complexity of the project. On average, a comprehensive branding project may take several weeks to a few months.
We value your input throughout the process. Your insights help us understand your brand better, and we involve you in key decision points and feedback sessions.
We conduct thorough research and strategy sessions to understand your brand essence. Our designs are informed by your values, goals, and target audience, ensuring alignment.
We encourage open communication. We provide opportunities for feedback at key stages, and revisions are incorporated to ensure the final result meets your expectations.
Upon project completion, you will typically own the rights to the final designs. We provide clear documentation outlining the transfer of intellectual property.
We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.
We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.
We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.
