A UX audit provides a comprehensive evaluation of a website's overall design and functionality, including visual design, information architecture, and accessibility. In contrast, a usability test observes real users interacting with specific elements to identify immediate usability issues.

The duration of a UX audit varies based on the website's size and complexity. Smaller websites may take a few weeks, while larger ones could extend to several weeks or months. The timeline considers factors like data availability, user research depth, and project goals, ensuring a thorough evaluation within reasonable timeframes.

Yes, a UX audit can integrate with other digital marketing strategies, ensuring a cohesive approach. By aligning user experience improvements with broader initiatives such as content strategy and social media, businesses can enhance engagement and drive conversions. This integration results in a more user-centric approach, optimizing the effectiveness of overall marketing efforts.

Changing User Behavior:

• User behavior evolves over time, and the findings of a UX audit may become outdated quickly if not conducted regularly to adapt to shifting user expectations.

External Factors:

• External factors such as changes in technology, market trends, or competitor strategies may impact the effectiveness of UX audit recommendations over time.

Implementation Challenges:

• The success of a UX audit depends on the organization's ability to implement recommended changes, and challenges in implementation may hinder the translation of findings into tangible improvements.

We’re happy to quote you on a very specific scope for just this service, but to get the full ATRA experience, we recommend a full package. Meaning, you won’t get all of the advantages of our wider team and resources in a one-off project scope.