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Strategic and Creative Brand Experience

Empower your brand with our innovative and authentic approach, leaving a lasting impact on your audience.

Branding With Purpose

A brand is not just a visual identity; it's a narrative that unfolds across various touchpoints, leaving a lasting imprint on the minds of its audience. As we embark on the journey of brand development, our focus extends beyond the immediate visual appeal. It is rooted in a strategic approach that weaves together the threads of purpose, identity, and resonance. Join us as we explore the nuanced tapestry of brand creation, where every element is meticulously crafted to reflect the essence of a business and forge enduring connections with its audience.

4.9

01 Two-Fold Experience

Not only are we backed with years of experience in developing branding, we also know its important to have 100% transparency through the brand development process with clients.

02 Trust and Credibility

Consistent and professional branding builds trust and credibility. A polished brand image suggests reliability, quality, and competence, instilling confidence in customers and stakeholders.

03 Value

Good branding can elevate the perceived value of your products or services. A well-established brand may command higher prices as customers associate it with quality and prestige.

Identifying a Brand

The development of colors, use, typography, and more.

How ATRA Can Help with Branding

01 Research-Driven

ATRA leads all projects with research and data to help determine the best way to move forward. Branding is no different. With competitor research and a understanding of client goals, we utilize a custom approach to branding to help ensure your logo will stand out from the rest.

02 Strategic

A well-defined strategy guides thoughtful and purposeful development of brand design, ensuring it resonates authentically with the target audience and aligns seamlessly with the overarching goals and values of the business.

03 Memorability

Well-crafted branding creates a memorable identity, making it easier for customers to recall and recognize your business among competitors.

04 Adaptability

A robust brand can adapt to changes in the market or business strategy. It provides a stable foundation while allowing for flexibility and innovation, ensuring relevance in evolving business landscapes.

Branding With Structure

A clearly defined process minimizes the risk of oversight, promotes consistency, and aids in efficient planning and error detection throughout our branding process.

A Process Ready to Provide Clarity + Efficiency

Audit

Define client goals and objective for ad creative
Research client competitors
Identify clients target audience
Understand technical and creative needs/requirements

Strategy

Collect competitor data together to determine how to make client stand out
Create a detailed strategy outlining the brand's market position and communication approach with the target audience.

Design

Develop a visual identity that starts with the logo and is based after research and strategy
Establish a unified visual system, maintaining consistency in color palette, logo, typography, and imagery, all rooted in the brand logo.

Launch

Utilize launch strategy and plan

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

See All FAQs

The timeline varies based on the scope and complexity of the project. On average, a comprehensive branding project may take several weeks to a few months.

We value your input throughout the process. Your insights help us understand your brand better, and we involve you in key decision points and feedback sessions.

We conduct thorough research and strategy sessions to understand your brand essence. Our designs are informed by your values, goals, and target audience, ensuring alignment.

We encourage open communication. We provide opportunities for feedback at key stages, and revisions are incorporated to ensure the final result meets your expectations.

Upon project completion, you will typically own the rights to the final designs. We provide clear documentation outlining the transfer of intellectual property.