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Paid Search Managed with Precision

Capitalize on high intent searches to maximize your ROI

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Clicks

- %

Cost

Conversions

Cost/Conv

77%

66%

82%

50%

01 ROI Transparency

ATRA’s proprietary attribution matched with 3rd party integrations and expertise in GA4 gives you full transparency on the return from your ads

02 Continuous Improvement

Our paid search team follows a rigorous optimization schedule to continuously improve your campaigns, week after week, month after month

03 Scaling Intelligence with Ascension™

ATRA’s Ascension™ takes a precise approach to scaling with ROI built in each step of the way

Scale Profitably With Ascension™

The most common client frustration we hear is the inability to effectively scale. Whether that's other agencies raising budgets without regard to performance or platform reps themselves, it's usually to benefit themselves.

Enter Ascension™ - our solution to this issue begins with the highest ROI channel, tactic and/or platform first, optimize and dominate, and then incrementally scale opportunity stages. This is how you see incremental revenue with those increased budgets, leading to exponential growth - the smarter way to scale.

Scale Profitably With Ascension™

Maximize ROI with intent.

Expand to low risk channels

New audiences w/ precise targeting

Generate long term demand

How ATRA Can Help with Our Dashboard

01 Ongoing Management

Our most popular plan - we will handle all-things paid search: Campaign Strategy, Keyword Research, Ad Copy, Ongoing Optimizations, Conversion Tracking, and Transparent Reporting. You can sit back and relax - we take care of your campaigns and your goals.

02 PPC Consulting

Are you or your team managing the campaigns but feel like you could use some help? We’ll periodically audit your campaigns, provide actionable insights, help drive strategy, and supplement technical expertise where needed. Take your PPC campaigns to the next level with help from the experts at ATRA.

03 Infrastructure Setup

One of the most important factors of great PPC performance is a strong infrastructure. We’ll help develop the campaign strategy, keyword research, conversion tracking, and campaign structure to get your account optimized from the beginning.

04 PPC Audit

ATRA’s paid search experts will conduct a deep-dive audit of your current pay-per-click campaigns, show your opportunities and any potential wasted ad spend (and how to fix it). We’ll use our experience from managing over $100 million in paid search spend to recommend structure changes, optimizations, and priority experiments to grow your campaigns.

Search Campaigns With Structure

A clearly defined process minimizes the risk of oversight, promotes consistency, and aids in efficient planning and error detection throughout our Paid Social process.

A Process Ready to Provide Clarity + Efficiency

Identify

We identify client goals and needs as to help create dashboard specific to you.

Integrate

Integrate the different sources of data into one location.

Verify

Ensure that data is accurate so you have confidence in the results.

Observe

Maintain a close eye on data connections and endpoints to make sure everything stays stable. Unlike some agencies, we focus on thorough quality assurance instead of just setting it and forgetting i

Return to step 01

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

See All FAQs

Key metrics include click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), impressions, and overall spend. The choice of metrics depends on campaign goals and objectives.

Regular updates are crucial, and the frequency depends on the campaign's duration and goals. Weekly or monthly reviews are common to track performance trends, make adjustments, and ensure the campaign aligns with objectives.

Yes, many analytics tools support integration with various ad platforms. This allows you to aggregate data from platforms like Google Ads, Facebook Ads, and others into a unified dashboard for a comprehensive view of your overall advertising performance.

“Their willingness to learn and cater to each client is outstanding. We use a specific CRM platform, and they took great initiative into understand it and create reports to help us see the improvements they were making behind the scenes.”

Alex Arbogast

Marketing Specialist, Jitasa

4.9