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Turn Data into Insights
and Insights into Performance.

Full scale analytics services to take fragmented data sets and turn them into stories that increase revenue, profitability, and accuracy.

More Than Just GA4 Management

Paid Media is nothing without measurement, which is why we've invested into our own analytics team at ATRA. Now, included with every ATRA package and also available as a consultation or project-based service, we will audit your analytics instance(s), platform and CRM integrations, triggers, tags, and KPIs to set you up for digital measurement success.

Clicks

- %

Cost

Conversions

Cost/Conv

77%

66%

82%

50%

01 Attribution Pixel Technology

ATRA proprietary pixel technology allows you to measure performance throughout your customer journey by each touch point and determine ROI by tactic, campaign and/or platform.

02 Ecommerce Tracking

We can set up, manage and track your ecommerce transaction data by platform within GA4. We'll handle the heavy lifting while you count the sales and revenue.

03 CRM Integration

Our expert team can optimize your data workflows, integrate your CRM with ad platforms, and deliver accurate and performance driven reporting.

How ATRA Can Help with Google Analytics & Attribution

01 Ongoing Management

With every Paid Media package, you'll get our analytics expertise. We'll audit your setup, create new tracking events and manage the setup throughout our engagement. Customer journey mapping and attribution, ATRA Pixel technology and ecommerce tracking as needed all included.

02 Analytics & Attribution Consulting

If your team needs some coaching and that last bit of help to finalize a key missing technical piece in your analytics environment, we're happy to help. We'll give you access to our analytics & attribution technology and strategy to get your business the measurement and tracking you've always dreamed of.

03 Infrastructure Setup

If you simply want an expert-guided setup and documentation for your GA4 and CRM we can do that too. We'll ask you some questions, scope your project, give you a timeline and provide follow-up coaching calls to leave you confident in your tracking and analytics setup.

04 Analytics Audit

Don't know where to start with the technical world of analytics & measurement? Let us take a look under the hood with our full audit with years of expertise and best practices. We'll get you a full report and action plan and even help you implement the recommendations.

How We Break Free From Standard Agency Processes

Our process for creative is everything but a standard cookie-cutter approach. With full transparency, an attention to detail and a data-backed strategy, we pride ourselves on a process that minimizes risk, promotes consistency, and increases efficiency.

A Process Ready to Provide Clarity + Efficiency

Audit & Research

Comprehensive event & goal review of website, GA4, and CRM
Diagnose data integrity issues across channels, events, & conversions
Review data integrations, audiences, & custom report setup

Implementation

Establish data integrity in property
Setup accurate & impactful custom events & conversions with schema documentation
Integrate all supplemental data sources for holisitic analytics reporting

Monitor & Report

Utilize alerts for diagnoses of anamolies, discrepencies, & broken tracking
Performance analysis for trends & opportunitites
Build custom reporting templates

Return to step 01

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

See All FAQs

Yes! If you haven't yet, reach out to the ATRA team and we'll get GA4 setup for you.

GA4 has enhanced privacy features and supports more flexible data retention policies. It provides options to configure data retention settings based on your specific needs and compliance requirements.

GA4 is designed to provide better cross-platform and cross-device tracking by assigning a unique user ID to each user. This allows you to track user interactions across different devices and platforms, providing a more holistic view of user behavior.

GA4 enhances e-commerce tracking by providing a more flexible and customizable approach. It allows for tracking of multiple currency types, offers a more detailed breakdown of products, and provides a clearer understanding of the customer journey.

“Their willingness to learn and cater to each client is outstanding. We use a specific CRM platform, and they took great initiative into understand it and create reports to help us see the improvements they were making behind the scenes.”

Alex Arbogast

Marketing Specialist, Jitasa

4.9