Boost Lead Generation With Targeted Conversion Content

Transform your audience engagement into action.

Elevate and Nurture Leads

Infographics, interactive quizzes, surveys, and ebooks stand as powerful tools, capable of not just capturing attention but also engaging audiences at the inception of their journey. Serving as visual storytelling assets, infographics distill complex information into digestible visuals, providing a quick and compelling overview. On the other hand, ebooks offer a deeper dive, presenting comprehensive insights and value to potential customers. Together, these creative content formats not only elevate brand visibility but also establish authority, nurturing leads and setting the stage for a meaningful customer relationship.

4.9

01 Two-Fold Experience

Not only are we backed with years of experience in developing ToF creative content, we also know its important to have 100% transparency through the development process with clients.

02 Trust and Credibility

Consistent and professional ToF content builds trust and credibility. Polished content suggests reliability, quality, and competence, instilling confidence in customers and stakeholders.

03 Value

Good content can elevate the perceived value of your products or services and start a strong relationship with new visitors to your brand.

Infographics

Quizzes + Surveys

eBooks

How ATRA Can Help with Creative ToF Content

01 Data-Driven

ATRA leads all projects with research and data to help determine the best way to move forward. Our creative ToF content is no different. With competitor research and a understanding of client goals, we utilize a custom approach to branding to help ensure your logo will stand out from the rest.

02 Strategic

A well-defined strategy guides thoughtful and purposeful development of brand design, ensuring it resonates authentically with the target audience and aligns seamlessly with the overarching goals and values of the business.

03 Audience Specific

Tailoring content with precision to a specific audience ensures not only resonance but also establishes a genuine connection, providing valuable information that directly addresses the unique needs and interests of the intended readership.

04 Evergreen and/or Timely

Balancing evergreen relevance with timely insights in content ensures sustained engagement, offering a valuable resource that remains enduringly useful while staying attuned to the evolving interests and needs of the target audience.

Creative Content With Structure

A clearly defined process minimizes the risk of oversight, promotes consistency, and aids in efficient planning and error detection throughout the process.

A Process Ready to Provide Clarity + Efficiency

Research & Define

Define client goals and objective for ad creative
Research client competitors
Identify clients target audience
Understand video technical and creative needs/requirements

Strategy & Ideation

Work closely with analyst for insights into platform needs, client historic performance, and tracking needs
Define key themes, messages and conversion goals that align with branding and target audience

Outline Mockup

Develop outline of the project as to set up expectations
Create a moodboard of creative direction

Design & Review

Design engaging visuals to compliment branding and strategy
Review with client to ensure quality

Launch & Monitor

Monitor and optimize designs based on performance data.

Return to step 01

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

See All FAQs

Conversion content is what we call content curated to fill the gaps in the top and middle part of your customer journey funnel. Not every site visitor is going to be ready to sign up for your bottom of funnel call-to-action of a demo, or buy your product, but it’s important to introduce your brand in a handshake way to these first-time, low intent visitors. That’s why we recommend creating content specifically designed to get these visitors into your funnel instead of losing them to the competition that could be doing a better job than you of nurturing them through the customer journey.

Views and Impressions: Track the number of times your infographic is viewed, whether on your website or through social media. This gives an initial indication of its visibility.
Social Shares: Monitor how frequently your infographic is shared on social media platforms. Shares indicate engagement and amplify your content's reach.
Click-through Rate (CTR): If your infographic includes clickable elements or links, track the CTR to measure how many viewers are taking additional actions.
Embeds: If your infographic is embeddable, monitor how many websites or blogs have embedded it. This extends the reach of your content and can improve SEO.
Bounce Rate: Analyze the bounce rate on pages featuring your infographic. A high bounce rate might suggest that the content isn't resonating with visitors.
Backlinks: Track the number of websites linking back to your infographic. Quality backlinks contribute to improved SEO and authority.
Audience Demographics: Understand the demographics of the audience engaging with your infographic. This insight can help refine your content strategy and target specific demographics more effectively.
Conversion Tracking: If the infographic is part of a larger conversion strategy, track conversions (such as sign-ups or downloads) to assess its impact on lead generation and customer acquisition.

Downloads: Track the number of times your ebook has been downloaded. This indicates the initial interest and potential reach of your content.
Conversion Rate: Measure the percentage of visitors who downloaded the ebook after visiting the landing page. This helps assess the effectiveness of your call-to-action and landing page design.
Reader Engagement: Analyze how much time readers spend on each page of the ebook. High engagement suggests that your content is compelling and holds the reader's interest.
Click-through Rate (CTR) on CTAs: If your ebook includes CTAs, monitor the CTR to understand how many readers are taking the next step in the conversion process.
Lead Generation: If your ebook is part of a lead generation strategy, track the number of leads generated through forms on the landing page. This provides insight into the quality of your audience.
Social Shares: Encourage readers to share key insights from your ebook on social media. Monitoring social shares can help gauge the virality and overall impact of your content.
Feedback and Surveys: Gather feedback through surveys or direct communication to understand reader satisfaction and gather insights for improvement.

We’ve created anything from eBooks to interactive quizzes to infographics for clients before, but if your content and/or marketing team has a good idea, we’re happy to partner on something tailored to your needs.