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Leverage Video In Your Social Campaigns

Get a potential customer to stop scrolling with engaging, converting video-content.

Reshaping Social Ads

Video ads on social platforms can significantly enhance ROI and capture attention more effectively than static images. The emotional appeal and storytelling potential drive stronger audience reactions, leading to increased engagement and desired actions. In essence, leveraging video ads is a direct and potent strategy to maximize ROI and stand out in the competitive social media landscape.

4.9

01 Data-Driven Strategy

The best approach to social video ads is to ensure the strategy is data-driven. Basing decisions on data and instead of guesswork creates a stronger foundation for success.

02 Increased Engagement

With a detailed, data-driven strategy, audience centric design and messaging, you are ensuring that your campaigns will make a bigger impact with your audience.

03 Continuous Improvement

Our creative and analyst team partner together to follow a rigorous optimization schedule to continuously improve your campaigns, week after week, month after month

How ATRA Can Help with Your Social Video Ads

01 Data-Driven

Data provides insights into what does and does not resonate with your audience. With the proper tracking and metrics, were able to define quantity of social ads required and what that content should be.

02 Strategic

Though part of our strategy does involve understanding the data as to answer the "how and what" we will do with creative, the other side is monitoring. Our strategy continues through monitoring and optimizing the creative and ad copy, and to strategicaly react to the performance and make it better.

03 A/B Testing

Our ATRA team believes in testing creative. Through subtle test variants, we are able to gain a stronger understanding of your audience preferences. In return, this test knowledge can be used for future creative, tests, and used on your website as to help further connect with your audience.

04 ROI Focus

With every project we have your budget in mind. Paying attention to your CPL goal is crucial as we plan out how much and how often creative is used. Being conscience of this allows us to better manage ad spend and helps our team deliver better ROI on the creative.

Video Production With Structure

A clearly defined process minimizes the risk of oversight, promotes consistency, and aids in efficient planning and error detection throughout our Video process.

A Process Ready to Provide Clarity + Efficiency

Pre-Planning

Define client goals and objective for ad creative
Research client competitors
Identify clients target audience
Understand video technical and creative needs/requirements

Pre-Production

Develop script for video if needed
Identify videographer and locations (if needed)
Design storyboard
Develop moodboard of creative direction

Production

Filming video with live people or start primary animation (motion graphics) based on storyboard

Post-Production

Bring together all elements of the video to be rendered and ready for review
Prepare ad in desired social platform as to get ready for launch

Launch & Optimize

Launch video live
Monitor and optimize video based on performance data
Implement A/B testing for maximum performance

Return to step 01

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

See All FAQs

Generally, aim for 15-30 seconds to keep the audience engaged.

Concise and emotionally resonant storytelling that quickly captures attention.

Strike a balance; ensure the brand is prominent, but include a clear and compelling call-to-action.

Track metrics like views, engagement, click-through rates, retention, completion percentages, and conversion rates.

We tailor content to fit the preferences and behaviors of each platform's specific audience.

Our design team specializes in creative designed to convert and will typically provide two sets to A/B test on our recommended platforms such as programmatic display, social and/or YouTube/CTV. This can be anything from images with text, lifestyle images, stock video, or animated video. We will even work with you on custom videos. Some we’ve done that work well include client testimonials and owner/founder videos to connect with your audience. We can handle ideation, storyboarding, editing, and implementation.