Get a free comprehensive audit & paid media plan today!

Request A Free Paid Media Plan

Web Development Backed With a CRO Mindset

An extensive background in Conversion Rate Optimization helps us deliver websites that convert.

More Than Looks

Websites should never be designed only with aesthetics in mind. With our background in Conversion Rate Optimization, we take UX to the next level by incorporating historic site data and performance to develop the best performing site possible. With a data-driven approach leading the way, we can then creatively craft a stunning looking design to ensure you stand our from your competitors.

4.9

01 Reveal True Performance

By studying quantitative and qualitative site data, we are able to asses true performance of your website and how your audience navigates it.

02 Identify Pain points

Discover user pain points by analyzing feedback, behavior, and usability issues, prioritizing improvements for an enhanced user experience.

03 Actionable Insights

Receive actionable insights discovered in the UX audit that is prioritized to help your site achieve the best results fast.

How ATRA Can Help with CRO Website Development

01 Ongoing Management

Our most popular plan - we will handle all-things paid search: Campaign Strategy, Keyword Research, Ad Copy, Ongoing Optimizations, Conversion Tracking, and Transparent Reporting. You can sit back and relax - we take care of your campaigns and your goals.

02 PPC Consulting

Are you or your team managing the campaigns but feel like you could use some help? We’ll periodically audit your campaigns, provide actionable insights, help drive strategy, and supplement technical expertise where needed. Take your PPC campaigns to the next level with help from the experts at ATRA.

03 Infrastructure Setup

One of the most important factors of great PPC performance is a strong infrastructure. We’ll help develop the campaign strategy, keyword research, conversion tracking, and campaign structure to get your account optimized from the beginning.

04 PPC Audit

ATRA’s paid search experts will conduct a deep-dive audit of your current pay-per-click campaigns, show your opportunities and any potential wasted ad spend (and how to fix it). We’ll use our experience from managing over $100 million in paid search spend to recommend structure changes, optimizations, and priority experiments to grow your campaigns.

Web Development With Structure

A clearly defined process minimizes the risk of oversight, promotes consistency, and aids in efficient planning and error detection throughout our Web Development process.

A Process Ready to Provide Clarity + Efficiency

Research & Goals

Define client goals and objective for site design
Research client competitors
Integrate heatmapping and click tracking on website
Define site needs

Analyze

Analyze quantitative and qualitative data from site
Review heatmapping and click tracking data
Establish areas for improvement with site usability

Plan & Outline

Define site infrastructure wireframe
Wireframe site
Build design board of colors, fonts and design direction of the site

Design & Review

Utilize analysis and wireframes to design webpage mockups that show the full design of the site
Review with client the mockups as to properly tweak any

Build & Test

Build the site in the backend of Wordpress
Review the site with a "site break"
Revise to ensure maximum performance
Implement SEO (from client) specific needs on pages

Launch

Ensure site is connected and setup propperly with GA4
Site is submitted to search engines
Monitor performance for 2 weeks after launch

Return to step 01

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

See All FAQs

Yes. We would install two items onto your site. First is a Lucky Orange code to allow us to see user recordings and heatmaps of your pages.

We use our years of expertise in A/B testing, UX and audience identification to develop and establish baseline metrics. This will allow for your site to start with a strong foundation while having key metrics identified and available to measure too.

We would hate to say that it depends on many variables, but it does. Primarily it depends on the type of site (ecommerce, etc.), the size of site (how many pages), and how quickly a client can provide cohesive and coherent feedback.