Client: TripSpark
Industry: SaaS
Industry: SaaS
Introduction
Transportation software company was looking to reach more of their audience of private operators and public transit agencies at a lower cost per lead.
How We Achieved Success
01
Challenge
The client aimed for increased leads at a lower cost and a greater opportunity value. Our experience in generating cost-effective leads for software companies made us no strangers to such challenges. With these goals in mind, we initiated our strategy.
02
Approach
We initiated our efforts by examining the basics. How were the campaigns constructed? What metrics were they monitoring? How was the targeting structured? These inquiries, among others, enabled us to promptly pinpoint deficiencies and necessary adjustments for swift improvements.
03
Solution
After a comprehensive analysis of the campaign's impact, we refined targeting elements and revamped ads, employing strategic testing to quickly identify and implement successful optimizations.
Refined Targeting:
- Thorough review of keywords, geos, and ad schedules for positive or negative impact on cost, leads, and opportunities.
- Significant changes to keyword targeting, match types, bids, geo-bids, ad-schedules, and negative keyword lists for refined targeting.
New Ad Format and Copy
- Reshaping of all ads to align with searcher intent.
- Strengthening ads with updated ad types, extensions, and proper bidding to maximize available space on Google and Microsoft platforms.
Ad Copy and Landing Page Testing
- Continuous testing of ad copy, new keywords, and landing pages for ongoing improvement.
- Well-outlined testing process facilitating quick identification of winners and losers, strategically implementing new tests.
This created the following results:
