Client: Lucidea
Industry: SaaS
Industry: SaaS
Introduction
A knowledge management software and solutions company needed help in restructuring campaigns, increase leads and establish better tracking.
How We Achieved Success
01
Challenge
The client previously implemented paid advertising on Google, Capterra, and LinkedIn, but encountered challenges with inadequate tracking and insufficient lead generation. Subsequently, we immediately initiated efforts to establish precise conversion tracking and redesign campaigns to increase lead volume.
02
Approach
We started by understanding the essential goals and attributing PPC efforts accurately in the business's CRM. This information was vital for the conversion tracking setup process, enabling us to measure the success of each ad campaign more accurately. Subsequently, aligning these goals with the targeting across each platform became crucial. This process included thorough keyword research, applying conversion-focused ad types, and updating product listings.
03
Solution
Before implementing High-Intent Keyword Targeting, we conducted comprehensive keyword research for Google, analyzing current practices, competitor strategies, and understanding product intricacies from the client and their website. This enabled us to create highly targeted search ads.
High-Intent Keyword Targeting for Google:
- Thorough keyword research, reviewing current practices and competitor strategies.
- Understanding product intricacies from the client and their website.
- Setup of highly targeted search ads.
Lead Gen Ads for LinkedIn:
- Transition from simple text ads to lead gen forms on LinkedIn.
- Automatic insertion of user info into customized forms upon ad click.
- Improved conversion-friendly experience with reduced user friction.
Capterra:
- Ensured appropriate bids for each promoted product.
- Regular updates for product listings with details, descriptions, and videos.
- Enhanced information and incentive for Capterra researchers interested in Lucidea products.
This created the following results:
%
Lead Volume Lift
