Client: [Redacted] Automatic Speech Recognition
Industry: SaaS

Introduction

Due to the pandemic a medical research company came to ATRA needing help in starting their advertising efforts again in an effort to generate qualified leads while scaling spending.

How We Achieved Success

01 Challenge

The company approached us with a limited background in paid media marketing, seeking the development and execution of a multi-channel strategy to enhance brand visibility within pertinent B2B audiences. Their objectives included the generation of qualified leads and the acquisition of new business opportunities.

02 Approach

We prioritized a deep understanding of our target audience and crafted strategies to establish a presence across various platforms. Our approach involved meticulous keyword research, close collaboration with the client, and rigorous high-volume testing. Identifying LinkedIn as a pivotal element in our strategy, we harnessed its potential for generating qualified and cost-effective B2B leads. This was complemented by search and display channels, creating a comprehensive effort to guide potential customers through the conversion funnel.

03 Solution

The best solution was to ensure each channel we worked on had its own strategy.

Paid Search
Used to capture those searching for solutions the client offered with a non-brand keyword strategy as well as those already familiar with them through a branded keyword strategy.

Paid Social
Highlighted content suitable for the consideration phase to both top-of-funnel audiences and individuals already acquainted with the client through the utilization of lead generation form ads, carousel ads, and conversation ads on LinkedIn.

Display
Raised brand awareness by featuring top-of-funnel content and reconnecting with those already acquainted with the company through Google display ads.

This created the following results:

Number of Impressions

Marketing Qualfied Leads (Paid Social)

Bottom of Funnel Leads (Paid Search)

Closed Won Deals

What We Got As Cost Per Lead

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Multi-Channel Strategy Generated $845k In Closed Deal Value

Introduction

How We Achieved Success

01

Challenge

02

Approach

03

Solution

Reach out today for a free audit and marketing plan to get results!

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