Client: [Redacted] Automatic Speech Recognition
Industry: SaaS
Industry: SaaS
Introduction
Due to the pandemic a medical research company came to ATRA needing help in starting their advertising efforts again in an effort to generate qualified leads while scaling spending.
How We Achieved Success
01
Challenge
The company approached us with a limited background in paid media marketing, seeking the development and execution of a multi-channel strategy to enhance brand visibility within pertinent B2B audiences. Their objectives included the generation of qualified leads and the acquisition of new business opportunities.
02
Approach
We prioritized a deep understanding of our target audience and crafted strategies to establish a presence across various platforms. Our approach involved meticulous keyword research, close collaboration with the client, and rigorous high-volume testing. Identifying LinkedIn as a pivotal element in our strategy, we harnessed its potential for generating qualified and cost-effective B2B leads. This was complemented by search and display channels, creating a comprehensive effort to guide potential customers through the conversion funnel.
03
Solution
The best solution was to ensure each channel we worked on had its own strategy.
Paid Search
Used to capture those searching for solutions the client offered with a non-brand keyword strategy as well as those already familiar with them through a branded keyword strategy.
Paid Social
Highlighted content suitable for the consideration phase to both top-of-funnel audiences and individuals already acquainted with the client through the utilization of lead generation form ads, carousel ads, and conversation ads on LinkedIn.
Display
Raised brand awareness by featuring top-of-funnel content and reconnecting with those already acquainted with the company through Google display ads.
This created the following results:
Number of Impressions
Marketing Qualfied Leads (Paid Social)
Bottom of Funnel Leads (Paid Search)
Closed Won Deals
$
What We Got As Cost Per Lead
%
