Client: Grillsccapes
Industry: Outdoor Kitchen and furniture; E-commerce
Industry: Outdoor Kitchen and furniture; E-commerce
Introduction
The client initially wanted to boost revenue and maintain a high return on ad spend, but felt they were underachieving in their paid media efforts. Our team stepped in to conduct a thorough audit of their campaigns, identifying areas for improvement and implementing strategic changes.
How We Achieved Success
01
Challenge
After conducting a thorough analysis of our campaigns, we identified several areas for improvement in our previous campaign strategy. Our team noticed that search campaigns were consuming an excessive amount of our budget and generating wasteful spending on irrelevant search terms. Furthermore, we found that low performing and low AOV products were consuming resources, while high ROAS products were being neglected.
02
Approach
Our analysis revealed shortcomings in their previous campaign strategy and areas for improvement. We found that search campaigns were overspending on irrelevant terms, and low-performing products were using budget while high-return products were not.
03
Solution
Our solution was to do the following:
- Historical data analysis revealed shopping campaigns were most cost-effective and had highest ROAS
- Account restructure involved branching out top-performing brands into separate campaigns
- 80% of ad spend reallocated to shopping campaigns from search
- Prioritizing top-performing brands and maximizing potential for revenue growth
- Technical adjustments including bidding strategy changes and location/demographic targeting
- Aimed to gain more control, better insights, and drive higher return on ad spend
This created the following results:
