Strategy & Creative Fueled Paid Social

Reaching your target audience with creative social ads that convert.

Social Campaigns With Edge

Integrating creativity with strategic planning, ATRA customizes your paid social ad campaigns to target specific audiences, optimize ad placements, and ultimately generate meaningful conversions. A meticulous and inventive approach to paid social not only facilitates achieving a positive return on investment (ROI) but also yields valuable data for refining ads and enhancing overall performance.

Paid Social Channels We Work In

01 ROI Transparency

ATRA’s proprietary attribution matched with 3rd party integrations and expertise in GA4 gives you full transparency on the return from your ads

02 Continuous Improvement

Our paid search team follows a rigorous optimization schedule to continuously improve your campaigns, week after week, month after month

03 Scaling Intelligence with Ascension™

ATRA’s Ascension™ takes a precise approach to scaling with ROI built in each step of the way

Scale Profitably With Ascension™

The most common client frustration we hear is the inability to effectively scale. Whether that's other agencies raising budgets without regard to performance or platform reps themselves, it's usually to benefit themselves.

Enter Ascension™ - our solution to this issue begins with the highest ROI channel, tactic and/or platform first, optimize and dominate, and then incrementally scale opportunity stages. This is how you see incremental revenue with those increased budgets, leading to exponential growth - the smarter way to scale.

Scale Profitably With Ascension™

Maximize ROI with intent.

Expand to low risk channels

New audiences w/ precise targeting

Generate long term demand

How ATRA Can Help with Paid Social

01 Ongoing Management

Our most popular plan - we will handle all-things paid social: Campaign Strategy, Keyword Research, Ad Copy, Design, Ongoing Optimizations, Conversion Tracking, and Transparent Reporting. You can sit back and relax - we take care of your campaigns and your goals.

02 PPC Consulting

Are you or your team managing the campaigns but feel like you could use some help? We’ll periodically audit your campaigns, provide actionable insights, help drive strategy, and supplement technical expertise where needed. Take your PPC campaigns to the next level with help from the experts at ATRA.

03 Infrastructure Setup

One of the most important factors of great PPC performance is a strong infrastructure. We’ll help develop the campaign strategy, keyword research, conversion tracking, and campaign structure to get your account optimized from the beginning.

04 Social Audit

ATRA’s paid social experts will conduct a deep-dive audit of your current social campaigns, show your opportunities and any potential wasted ad spend (and how to fix it). We’ll use our experience from managing over $100 million in paid social spend to recommend structure changes, optimizations, and priority experiments to grow your campaigns.

Social Campaigns With Structure

A clearly defined process minimizes the risk of oversight, promotes consistency, and aids in efficient planning and error detection throughout our Paid Social process.

A Process Ready to Provide Clarity + Efficiency

Audit

Identify wasted ad spend
Recommend fixes to inefficiencies
Build foundational strategy utilizing historical data

Research & Quick Wins

Extensive onboarding to learn your business & goals
Develop comprehensive audience targeting & creative strategy
Prioritize quick optimizations for max initial impact

Implementation

Phase in new campaigns & strategy
Launch initial creative A/B tests
Conduct thorough QA process

Continuous Improvements

Rigorous optimization schedule
Prioritizing impact for your goals
Transparent ROI reporting throughout

Scale & Opportunities

Utilize Ascension™ model for scaling ROI
Ongoing discovery of opportunties for revenue growth
Expert recommendations to stay ahead of the industry

Return to step 01

A Team Throughout the Process Ready to Provide Results

Executive Sponsor

Account Manager

Analyst
Strategist

Creative Director

Designer

Frequently Asked Questions

Get instant answers to common questions we receive regarding this service.

Paid social ad formats vary by platform but can include image ads, video ads, carousel ads, sponsored posts, stories, and lead generation ads.

Key performance indicators (KPIs) for paid social ads include engagement metrics (likes, shares, comments), click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall campaign reach and impressions.

A/B testing involves experimenting with different ad elements (e.g., headlines, images, copy) to identify the most effective combinations. It helps optimize ad performance and maximize ROI.

Ad targeting options allow advertisers to specify the audience they want to reach based on factors such as demographics, location, interests, and online behaviors, ensuring their ads are shown to the most relevant users.

It depends on the scope of work to fit your business’ unique needs, but a basic answer is you’ll likely see a proposal for the greater of a minimum fee ranging from $2500-3500 or percentage of ad spend. This will be based on the scoped services included in your package, your time commitment (3, 6 or 12+ month contracts available) and complexity of your account.