Client: Boomset
Industry: SaaS – Event Tech
Industry: SaaS – Event Tech
Introduction
The event management company reached out to receive help in fixing a problem with lead quality.
How We Achieved Success
01
Challenge
The client had been running Google ads for several years but had a consistent issue they faced was the quality of leads. Despite generating leads, they often found that these leads were not a good fit and, in some instances, not even relevant to their product offerings.
02
Approach
In addressing the challenge of lead quality, our initial step involved gaining a comprehensive understanding of the specific attributes that constituted a qualified lead for them. This necessitated in-depth discussions with the the client and a thorough analysis of all PPC leads from the previous year.
We assessed the existing targeting and setup in Google Ads, aligning them with the criteria for a high-quality lead. Adjustments were then made to various elements, including locations, keywords, and demographics. Additionally, we incorporated best practices in terms of account settings, ad copy, bidding strategies, and UTM tracking to discern the origin of leads within Google Ads.
We assessed the existing targeting and setup in Google Ads, aligning them with the criteria for a high-quality lead. Adjustments were then made to various elements, including locations, keywords, and demographics. Additionally, we incorporated best practices in terms of account settings, ad copy, bidding strategies, and UTM tracking to discern the origin of leads within Google Ads.
03
Solution
In our quest to enhance lead quality, we initiated a comprehensive process by conducting a lead quality questionnaire and delving into an in-depth CRM analysis to gain a nuanced understanding of the characteristics that defined a high-quality lead.
Gain Insights Into Lead Quality
- Performed a lead quality questionnaire.
- Conducted an in-depth CRM analysis to understand the attributes of a quality lead.
Targeting Refinement:
- Refined overall targeting.
- Excluded certain locations, adjusted demographic bids, implemented negative keyword lists, and ad schedules.
Establish a Strong Account Foundation:
- Adjusted account level settings.
- Updated ad copy and ad types.
This created the following results:
$
Additional Revenue From Work
