Client: Good Start Packaging
Industry: Container Manufacturing
Industry: Container Manufacturing
Introduction
The company offers a large selection of packaging products within the foodservice industry that is environmentally friendly. Their goal is to ensure that their compostable foodservice packaging products are accessible to restaurants worldwide.
How We Achieved Success
01
Challenge
Throughout the fist quarter of 2021, the cost per sale saw a steady increase, while conversion rate experienced a decline. This translated into reduced sales and an overall decrease in net revenue for the company. The company also actively sought ways to extend their reach and foster further growth.
02
Approach
We thoroughly explored all available options to devise the most effective strategy for boosting cost-effective sales and overall net revenue. Our analysis delved into every aspect that could potentially contribute to the issues, ranging from targeting to creative elements. Through this comprehensive review, we pinpointed three specific opportunities to specifically address and alleviate ou challenges.
03
Solution
In the realm of automation, Google's emphasis on Smart Shopping Ads, data-driven optimizations, and successful expansion to Microsoft Ads enabled us to generate more cost-effective sales, yielding increased net revenue for the company.
- Collaborated for meticulous shopping feed organization and accuracy
- Emphasized feed optimization for effective Smart Shopping Ads
- Implemented categorization for swift product-level performance identification
- Achieved significant improvement in sales and net revenue
- Identified high-performing elements, optimized continuously
- Evaluated and adjusted less effective components for ongoing optimization
- Expanded reach with Microsoft Ads for cost-effective sales
- Success on Google Ads paved the way
- Achieved higher cost-effectiveness than Google Ads
- Boosted overall net revenue with additional sales
This created the following results:
$
Return On Ad Spend
