Client: [Redacted] Law Firm
Industry: Law Firm
Industry: Law Firm
Introduction
Lead volume was high, but low conversion signaled a need to improve quality. Quick client feedback allowed near real-time optimization, with 11 AM producing the most and best leads, resulting in a 20% case volume increase in 6 months.
How We Achieved Success
01
Challenge
The client received over 100 leads monthly but wanted more cases. With years of campaign data, our analysts audited the campaigns and identified one key solution: optimizing lead quality.
02
Approach
Our approach is one that we establish with all of our clients: tracking leads all the way through their journey and optimize along the way. This was no different. We implemented an integrated paid media strategy to deliver results.
03
Solution
To help the client achieve more conversions and increase case volume, we implemented a data-driven approach that focused on optimizing lead quality through targeted strategies.
- Megethos Tracking: Using call tracking software, we thoroughly analyzed their data on a bi-weekly basis to determine which keywords, channels, and ads were generating quality phone calls for their firm.
- Dynamic Search Ads: To maximize the targeting opportunity, we used Dynamic Search Ads to allow Google to comb through the various landing pages of the different cases they handled. This allowed us to find new, high-performing keywords to add to more relevant campaigns and optimized accordingly.
This created the following results:
